search engine marketing
Search Engine Optimization (SEO)
Local Search Optimization (LSO)
Pay-Per-Click (PPC)
Search Engine Marketing (SEM) is a term which refers to a combo package related to marketing exclusively on search engines like Google and Bing.

The typical SEM package includes:

The main goal of Search Engine Optimization (SEO) is to gain a prominent position within "organic" search results in search engines when people search for a specific geographically based product or service like, for example, "Calgary plumber".

The goal of Local Search Optimization (LSO) is very similar to to SEO that is to gain a top position for local search term but with one exception that the search result appears in a form of listing for local businesses profiles.

Pay-per-click (PPC) is a bid-based paid listing appearing on the right side of the search results in a form of small ads. This is the quickest way to show up on a first page of search engines for a desired search term.

All of the SEM components require different techniques and approaches to achieve the desired result.

We can assist you to perform all necessary research tasks and implement proper strategies to help you to get your business on top local search positions.
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These days more and more local business owners become more educated and realize the incredible power of the Internet marketing technology which, particularly, is called Search Engines Marketing (SEM).

Effective positioning in all types of listing within search results becomes a necessity for many businesses and that's why many of them started investing in SEM to establish their presence in major search giants.



SEM